Digital Pickle Blog

Businesses today are facing new and more challenging demands due to increased problems with the economy and the fact that many consumers are spending less money on a regular basis. Competition for customers has become fierce, with business going to the companies that are seen as being able to outperform the others in service and employee knowledge. For the same reason, companies often have to institute rapid changes in policy and business procedures. If a process isn’t working, business executives need to implement changes instantly throughout the company in order to improve their production and quality. Such changes also require employees to adapt and learn more quickly than ever before.

It is for these reasons that internal marketing and communication has become increasingly important in today’s world. Internal communications is often a combination of presentations and videos used for training or to to roll out new policies and ideas to a company’s staff. The concept views the employees as “customers” through a visual connection. It allows the employees to be part of the company culture and to understand the values, procedures, and goals of the organization. Internal communication strategies also aid in company-wide understanding so all employees are aware of any procedure or product changes or any company updates. New policies or decisions can be instantly transmitted to employees within the world-wide framework of the company so that the entire working body can go in the new direction without any lagtime. This brings coherence to the business and clears up any chances of miscommunication.

Instant company-wide communication means:

• Micro-managing is reduced because employees have the knowledge required to make correct decisions.
• Employees get a sense of cohesiveness with the business when they understand company goals and procedures. They feel more in tune with the company and feel more like they are a part of the success of the business.
• This cohesiveness leads to greater employee efficiency and effort.
• Miscommunication is avoided because everyone has watched and heard the same message.
• Training can take place at different company facilities throughout the world and all employees will learn the same concepts and procedures through internal training videos.
• Sales staff and associates are often dispersed world-wide and can be difficult to coordinate into a focused group with similar goals. Instant communications means that technical and sales training can be accomplished comprehensively and efficiently.
• Expense and training complexity are reduced through focused training videos that communicate the same message and lessons to all affected employees.
• Live communications can be directed to certain select groups within a company, or to the entire staff, as needed.

Video production companies have the capability of creating high-quality internal communications videos that combine presentation details with clips of videos or synchronized video streams. Companies like Digital Pickle offer professional video production services for technical training sessions and internal communications such as those mentioned above. They provide the camera crew and any necessary recording equipment. Sales and marketing training can be done via edited digital content that may consist of presentation slides synchronized with the presenter video or any other combination of multiple, synchronized, video streams in virtually any digital format required for online streaming, downloading, or archiving. The videos that are created (whether training or internal communication) are produced to include the slide presentation that was made.

Post-production services are no problem. Arik Paran of Digital Pickle notes that the company gives full-scale service, from the filming right down to the editing, formatting, special effects additions, and improvements to picture and sound. The final digital products are film-quality training videos that can be distributed among departments, dispersed over geography, formatted for streaming or downloading on the web and even saved and reused for future employee training. Media archiving services are also available so videos can be repurposed for later marketing uses. Another benefit to using the Digital Pickle professional video production services is that company training material can be loaded into their corporate Learning Management System (LMS) for web streaming off their internal server.

Instant communication with the entire employee body, no matter where they are in the world, is critical any time. Professional video production services such as those provided by Digital Pickle can broadcast changes in policy and procedures, new or continuing training and education, and internal communications throughout the world-wide company system, and can make the content ready to share instantly.

For more information about professional video production services in the San Francisco Bay and Los Angeles Metro Areas, contact Digital Pickle at 1-800-889-0730, visit their website at digitalpickle.com, or email them today.