Preserve And Share Memories – Problem Definition

Mankind’s desire to preserve and share memories from one generation for the benefit of future generations has been evident for millennia. Records of family genealogies, histories of the rise and fall of nations, societies, and individuals with stories of their successes and failures have been kept since the beginning of recorded history in every enduring society.

This desire to preserve and share memories continues unabated and may be increasing in our day. For example, the two key reasons given for taking pictures with digital still cameras, driving this market’s huge growth, are the desire to “Preserve memories” (91% of respondents in a 2007 survey, up from 68% in 2000) and the desire to “Share with others” (74% in 2007, up from 67% in 2000). [i]

At the same time, however, our modern tools of preservation, including and especially digital preservation, are more fragile than the rolls of papyrus buried with the pharaohs. [ii]
Even if optical disks could preserve data for 100 years, machines capable of reading them would be largely unavailable in less than half that time. The baked-clay tablets of the Sumerians and Babylonians have preserved history for 60 centuries while today’s technologies cannot guarantee preservation and readability for one.

This article was authored in 2010 by Robert R. Dunford, CEO/CMO of Lasting Links, Inc. and provided to Digital Pickle for public dissemination

[i] 2001 & 2008 PMA Camera/Camcorder Digital Imaging Surveys
[ii] Paul Conway, Preservation in the Digital World, Preservation Department, Yale University Library, March 1996

The conversion and preservation services you are seeking from Digital Pickle and other companies in our industry today are not the end of the journey but a critically required cycle in the on-going cycle of preservation. Today, in order to preserve and share memories, you may be transferring paper photos or analog tapes to digital files and media. Tomorrow (hopefully not in many years…), you will go through another transformation cycle required by the then available presentation technology. We will be here to help you during that next cycle as well.

The current cycle we are in is unique in the sense that the content is being transferred into digital form mostly for the first time. The next cycle will probably be about medium transfers and file format conversions but the content will be viewable and transferable with very little loss of quality for a very long time.

In this current cycle, however, we are already seeing the analog presentation technology (film projectors, VCRs, slide projectors) disappearing. Already, in most of Europe you cannot buy a VHS VCR… The U.S. is not far behind. A Beta VCR anyone? Professional format VCRs are even harder (and much more expensive) to find. If you are considering digital scanning, conversion, transfer, and archiving to preserve and share memories – the time to act is now!

For more information about how you can preserve and share memories, please contact Digital Pickle at 1-800-889-0730, visit their website at, or email them today.

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